While anti-aging is becoming a huge marketing buzzword in the beauty industry, Sims isn’t concerned about that. The podcast has been a safe space for beauty questions and topics for women in their 40s, who, like Sims and Gormley, enjoy a good time and a glass of wine but also have developed skin concerns as they age. But, according to her, it is not a celebrity skin-care line.” This brand is for a community of women and men who want to feel good, look good, and use products that are efficacious,” Sims says.īeauty has been a huge part of Sims’s career, especially over the past two years, since the release of her weekly beauty podcast, Lipstick on the Rim, with her best friend, Emese Gormley. After being tired of trial and error, she decided to launch her own skin-care line, YSE Beauty. “I did a cold laser that cost me thousands because I was trying to pretend that I could be a Kardashian, and it didn’t actually do anything, but it was drastic and left me with weeks of being inside because of the downtime,” she says, laughing. “I love putting on some damn good skin-care products, grabbing a hat, having a cocktail, and going in the sun.” She’s tested a handful of products during her career and has had her fair share of treatments, too. Now, at 50 years old, she’s busy living her best life. In the early aughts, supermodel Molly Sims was busy being a CoverGirl, walking on runways, like in the Victoria’s Secret Fashion Show, and modeling in fashion campaigns for brands including Chanel and Jimmy Choo.
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